GRAPHIC DESIGN (PRACTICAL)

PRACTICAL II – GRAPHIC DESIGN

Duration of Examination: 3 hrs

Maximum Marks: 100 (Practical 75: Record 25)

Credits: 4

Objective: To develop the (manual) technical skills of the student by using the design elements like colour, shape, line and texture.

Elements of Design: Line, Mass, Shape, Texture, Value, Contract and Colour.

·         Lines of different thickness    · Curves of different thickness   · Shapes of different kinds                

·         Patterns of different kinds     · Distortion of different kinds

  (At least three works in each topic.)

                                               

Typography: Lettering Alphabets, Fonts.

·    Logo design  ·  Letterhead · Visiting card  · Envelope (At least three works in each topic)

Page Layout:

·     Brochure of A4 size with three fold          ·    Newsletter of A4 size with four pages.

Types of Printing

The commercial printing industry has been flourishing for the past two decades. There are a number of printing machines following different techniques. Letterpress printing is considered to be one of the oldest form of printing technique popularly used to print high quality self adhesive label. Another kind of printing, offset is by far the most popular type of printing technique being followed by printers the world over to manufacture high quality printed products in shorter cycle times.

Some of the popular types of printing techniques are:

• Digital Printing
• Embossing
• Flexography
• Letterpress Printing
• Screen Printing
• Electrostatic Printing
• Engraving
• Gravure Printing
• Offset Printing
• Thermography

Digital Printing Process

This technique of printing does not use any plates, film to produce images, it makes use of digital imaging technology to provide high quality of printing. This technique is apt for small printing jobs.

This method of printing eliminates the various setting up costs required in other printing processes including making films, plates etc. It involves the reproduction of digital images on a physical surfaces including paper, film, plastic, cloth etc.

Digital image printing allows high performance, cost-effective digital web-fed solution for commercial printing. Digital Image Printing Process can be used to produce everything right from printed graphic attachments to plastic cards, financial applications etc.

Digital printing can be used for following:

• Fast turnaround time.
• Short printing jobs.
• Short run color and mono work.

Application of Digital Printing.

• Brochures
• Journals
• Booklets

Embossing Printing Process

Embossing Printing is also called Blind Printing or Relief Printing. Embossing printing technique allows transfer of text or images as a relief onto various substrates including paper, cardboard and metal foils. The front side of the print shows the image as a relief, whereas the actual embossing is done on the back side.

The embossing printing technique involves raising the area of the image or text on the paper; the image stands out giving a three dimensional effect. The technique enhances the look of the products and also increases the printing cost.

Embossing Printing Process
The embossing printing process creates three-dimensional images or designs and is done through application of heat and pressure. The process uses male and female dies and counter dies, that fit together to squeeze the fibers of the substrate. Embossing printing can be easily done through use of letterpress machines. Embossing printing technique can be applied to textile and metals as well.

Application of Embossing Printing

• Paper Napkins
• Greeting Cards
• Textiles
• Metals
• Garments
• Diapers

Flexography Printing Process

Flexography printing is a major printing technique, widely used to print packaging materials. This flexography printing technique is used to print on a number of materials and products including corrugated boxes, folding cartons, multi-wall sacks, paper sacks, plastic bags etc.

Flexography is used for printing on various materials including plastic, paper etc. This flexography printing process & technique makes use of flexible printing plates made of rubber or plastic. The inked plates with a slightly raised image are rotated on a cylinder which transfers the image to the substrate.

Application of Flexography
This flexoprinting printing service finds a number of applications in print packaging industry and is also used by other industries for high quality packaging.

• Milk and Beverage Cartons
• Disposable Cups
• Containers
• Self Adhesive Labels
• Adhesive Tapes
• Envelopes
• Newspapers
• Food and Candy Wrappers