INTRODUCTION TO VISUAL COMMUNICATION (THEORY)

FIRST YEAR

I SEMESTER

INTRODUCTION TO VISUAL COMMUNICATION

Duration of Examination: 3 hrs

Maximum Marks: 100

Credits: 4

Objective: To train students to understand technical competency in communicating knowledge in visual formats.

Unit 1:

History of Visual Communication, Introduction to Audio Communication, Introduction to Audio-Visual Communication.

Unit 2:

Basic psychology of the audience: active and passive, Interpersonal communication: Theories and Models-Transactional analysis etc., Group communication: Theories and Models-Decision making process, leadership, teamwork communication patterns group context

Unit 3:

Public communication: Rhetoric Model, Persuasion Models, propaganda, campaign

Unit 4:

Need for and the Importance of Human and Visual Communication. Communication a expression, skill and process, Understanding Communication: SMRC-Model, Non-verbal Communication: Theories and Models, Types of non-verbal behavior Kinesics

Unit 5:

Communication as a process. Message, Meaning, Connotation, Denotation Culture/Codes etc Levels of communication: Technical, Semantic, and Pragmatic. The semiotic landscape: language and visual communication, narrative representation

References:

q  Lester, E (2000) Visual Communications: Images with messages. Thomson Learning Schildgen, T (1998). Pocket Guide to color with digital applications. Thomson Learning

q  Picture this: Media Representation of Visual Arts and artists. University of Luton Press

q  Palmer,Frederic: Visual Elements of Art and Design,1989,Longman Porter, Tom and Goodman, Sue: Manual of Graphics Technique 2 : For Architects,Palmer.F :Visual Awareness (Batsford , 1972)